For every $100 spent at a locally owned business, $45 remains in the local economy. If this money is spent at a big-box mart or chain store, only $14 remains while the rest is redistributed at corporate headquarters. This works because local businesses typically follow what has become known as the “local multiplier effect”—instead of outsourcing labor and redirecting profits to the corporate machine, local business owners invest in local labor and keep their profits in the local economy.